PRADA CANDY
Interface design and HTML5 Development
In February 2011, we embarked on a multi-platform project with DJA, for the launch of Prada's sixth fragrance, Prada CANDY.
The brief was to bring illustrations of Candy the character, as created by prolific French artist Francois Berthoud, to life.
Through developing an interactive HTML5 experience across desktop and tablet devices and a mobile specific website, we captured the true sentiment of the fragrance and campaign concept.
The platforms seamlessly merged interactive animations, commissioned by DJA and Prada, the Prada CANDY video, print campaign and the fragrance composition, alongside an interactive Prada dress-up animation allowing users to share their Prada CANDY experience via social channels.
We developed fully working sites which were delivered to Prada for implementation and integration within their platform prior to launch.
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