TO BE will be closing it's doors in May 2012, after recent factors beyond our control and a joint decision reached by co-founders Edward Ellner and Jason Moses. It has been an extremely tough decision but one that has been made with great consideration and thought.
Our journey and experience has been incredible and has allowed us to meet, collaborate and become friends with some truly creative and inspiring people, whilst working with world-leading brands and agencies including Prada, DJA, Our Legacy, Garage Magazine and Simmonds Ltd.
We will both be pursuing new paths and exploring other exciting projects and ventures. To everyone that has helped us realise TO BE and to those we met along our journey, we hope that our paths cross again in the future.
Edward & Jason x
Garage Magazine is a cultural platform born from the Garage Center for Contemporary Culture, founded in Moscow in 2007 by Dasha Zhukova. Garage Magazine initiates a truly global artistic dialogue between talented, creative people from many different artistic fields through the online platform and printed bi-annual publication.
TO BE have been engaged by Garage Magazine to
work closely on the strategic vision of the platform, alongside evolving design and development requirements, enhancing the functionality and user experience of the site.
While Oliver (Head of Retail & Online) and Christopher (Founder & Creative Director) were here, we hooked up an exclusive interview and preview of the AW12 collection and lookbook, by Hemma's Fashion Editor David Hellqvist, which will be published on Hemma very soon.
In David's words, the new collection is going to be a 'game-changing season'!
We've admired Hyper Island and their offering towards creative education for some time now. Not only do they provide students the opportunity to study programs not widely available at such a creative level in other institutions, such as Interactive Art Director, e-commerce Business and Mobile Applications, but they also offer agencies and clients ways to broaden their expertise and approach campaigns in a more collaborative way.
TO BE's Creative Partner, Jason Moses, is now collaborating with Hyper Island and working closely with program manager Sveinung Skaalnes and select students across various programs to provide industry knowledge, expertise and guidance. Over the coming months, Jason will be visiting the Stockholm campus regularly to set live briefs and work hands-on with the students.
Since first coming into contact with Our Legacy's collections several seasons back, we've always been fans of the Swedish menswear brand.
Now we're pleased to be collaborating with our good friends in Stockholm on a number of interesting digital projects between now, AW12 and beyond.
Watch this space for more news!
After working closely with Editor Sara Norrman on the beta Hemma Magazine, we're pleased to announce that we've re-launched the full site, complete with fresh new content and features, where you can explore and experience the best of Swedish design, fashion, food, travel, arts, technology and music.
We'll be working very closely with Hemma's Editorial team to take the site to the next level through the introduction of leading editors, contributors and writer's, as well as continually evolving the sites aesthetic and functionality.
Keep a look out for Hemma on Tumblr coming soon!
After an incredibly busy year so far, we’re proud to present our new website. We’ve redesigned and developed a simple yet dynamic user interface and visual design, which showcases our latest projects and news.
Take a look around, explore and let us know what you think.