HEMMA MAGAZINE
Branding, design and development
Hemma Magazine is the brainchild of accomplished editor Sara Norrman, formally of Wallpaper*, and represents true Swedish design and culture.
We're pleased to announce that we're working across the branding, design and development of the new site, which will be revealed as part of the London Design Festival. Hemma’s raison d’etre is to break the cultural stereotypes of modern Swedish lifestyle and pave a new vision for the future of Swedish design, art, fashion, food and technology while honouring the icons of the past.
To compliment this, TO BE’s aim was to create a clean user interface and brand identity, which references elements of Swedish design and heritage, and is easily transferable across desktop and iPad devices.
We’re currently developing and producing the beta site and will be working with accomplished Editor Sara Norrman for the full launch. Watch this space.
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